Privacy Policy
Effective Date: 7/1/2026
At R.W. Fernstrum & Company, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information through our website and other digital platforms. Changes may be made to this policy as needed. Changes will be indicated by the “effective date” listed at the top of the policy.
For information specific to the Terms of Use for this website, please see our Terms of Use page.
Information We Collect
We may collect the following types of information when you interact with us online:
- Name
- Email address
- Phone number (mobile and landline)
- Company name
- Address
- Information about your interests in our products or services
- Information about your marine equipment or operating conditions
We collect this information when you:
- Fill out the contact form or quote request forms
Information Automatically Collected
The following information may be automatically collected upon visiting the site:
- IP address, browser type, device info, referral URLs, pages visited or time on page via Google Analytics
- Location data/map-related data (e.g. approximate location when loading an embedded Google Map)
How We Use Your Information
We use the information we collect to:
- Respond to contact form requests
- Improving the site and understanding usage (analytics)
- Security, fraud prevention, and legal compliance
Sharing Your Information
We do not sell, rent, or share your personal information with third parties for their marketing use. We will share data with authorities only when legally required.
Data Retention
We retain contact form and quote request submissions only as long as needed for business purposes and legal obligations. Analytics data is retained according to Google’s settings.
Data Security
We take reasonable precautions to protect your data, including the use of SSL encryption and secure data storage practices, however, we cannot make a 100% guarantee of security.
Google Analytics and Cookies
We use Google Analytics and cookies to enhance your browsing experience and deliver relevant advertising. These may collect information such as pages visited, time on site, and interactions with forms or ads. This data is used in aggregated form to understand site usage.
We may use third-party services like Google Ads and others to deliver targeted advertising based on your behavior on our site. You can manage or opt out of tracking by adjusting your browser settings or visiting optout.aboutads.info.
By continuing to use our site, you consent to our use of cookies in accordance with this policy.
Google Maps
This site features an embedded Google Map. Google may collect data (e.g. IP address, location, usage information) automatically when the map loads. This data is not visible to, nor captured by the R.W. Fernstrum & Company website.
Information Collected
In general, you can visit this website without telling us who you are or revealing any information about yourself. In addition, there are portions of this website where we may need to collect personal information from you for a specific purpose, such as to provide you with certain information you request. This information collected from you may include your name, address, telephone, fax number, or email address. This website is not intended for persons under 13 years of age. We do not knowingly collect personal information from or about children, and we do not knowingly market our products or services to children.
Use of Collected Information
Information that we collect is not used to personally identify you and instead is aggregated to measure the number of visits, average time spent on the site, pages viewed, etc. We use this information to measure the use of our website and to improve the content of our website.
When other information is collected from you, such as your name and email address, we use this personal information only to respond to your inquiry or to process your request.
We do not share, sell or lease personal information about you to any third-parties. We will release information about you if you direct us to do so, if we are required by law to do so, or in other legally limited circumstances.
Contacting Us
If you have any questions about our Privacy Policy, please use the Contact page.
Alternatively, contact us at:
R.W. Fernstrum & Co.
P.O. Box 97
Menominee, MI 49858
